Case Studies
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The Sales System Project – Overview
A high-level overview of a multi-year infrastructure transformation project for a fragile, in-house enterprise sales system.
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Sales System Project: Automation Boundaries
Automation works great — until your process hits a boundary you don’t control. Here's how we handled external dependencies and organizational friction.
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Sales System Project: Organizational Change
How to survive — and benefit from — organizational change when everything around you is shifting.
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Sales System Project: The key to success is Constant Evolution
Why keeping your platform technically current isn’t optional — and how we evolved ours to meet growing demands and complexity.
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Sales System Project: First Firefights
How we stabilized a fragile sales system through early debugging tactics, manual performance analysis, and the first steps toward full observability — all without built-in telemetry.
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Sales System Project: Setup and Problems
A detailed look at the initial infrastructure setup and pain points of a fragile sales system in an enterprise environment.